The Art of Protecting & Growing Your Market Share

Building a stronger market share rests on being able to defend what you have and take from others, in terms of customers. Simple to say: not so simple to do.

It involves adopting various elements of ‘war gaming’ and has been expressed in terms of defending what you have, making yourself a highly desirable ‘partner’  and being ‘lucky’ by combining preparedness with opportunity. The latter aspect is based upon being well planned over targets and being well trained and skillful in implementation.

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